The ecosystem
Built on Deeper Foundations.
First Guest operates within the Erlich & Co group — giving every project access to a network of specialist capabilities that no independent consultancy can match.
More than a consultancy.
Most development consultancies work alone. They coordinate external specialists, manage competing interests and absorb the friction that comes from assembling a new team for every project. First Guest is different. We are part of a group that has built the infrastructure of hospitality — from the spaces to the systems to the supply chain. That infrastructure is available to every project we take on.
Erlich & Co
The group behind First Guest.
Erlich & Co is a hospitality development and investment group with a track record across restaurants, hotels and mixed-use developments. First Guest is the group's development consultancy — the team that takes a project from concept to opening, drawing on the full capabilities of the group throughout.
Capabilities
- Investment and capital structuring
- Asset management and ownership
- Strategic advisory
- Group-wide network and relationships
Entpick
The operational intelligence layer.
Entpick provides the technology and operational systems that modern hospitality businesses run on — from property management and point-of-sale to reservations, analytics and back-of-house integration. First Guest clients benefit from Entpick's expertise during the pre-opening phase, ensuring the right systems are specified, procured and implemented from day one.
Capabilities
- POS and payment systems
- Property management systems
- Reservations and guest management
- Operational analytics and reporting
Mestox
Everything the operation needs, sourced right.
Mestox is the group's procurement and equipment specialist — sourcing professional kitchen equipment, furniture, fixtures, fittings and everything else a hospitality operation requires. The relationships Mestox has built with manufacturers and suppliers translate directly into better quality, better pricing and faster delivery for First Guest projects.
Capabilities
- Professional kitchen equipment
- Furniture, fixtures and fittings
- Tableware, linen and consumables
- Supply chain management
What this means for your project.
When you work with First Guest, you are not hiring a consultant who will then go and find the right people. You are engaging a team that already has those people — and the relationships, the systems and the supply chain to support them. Every stage of your project benefits from infrastructure that has been built and refined across multiple developments.
No assembly required
The team, the systems and the supply chain are already in place. We do not spend your time or budget building the capability to deliver your project.
Aligned interests
As part of the Erlich & Co group, we have a long-term stake in the quality of every project we deliver. Our reputation is built on outcomes, not engagements.
Procurement advantage
Mestox's supplier relationships give First Guest clients access to pricing and quality that independent buyers cannot achieve. The savings are real and material.
Work with the whole team.
Tell us about your project and we will show you how the ecosystem applies.